NFC World Congress has once again successfully gathered key players of the NFC and mobile services ecosystems. With 90 speakers and 564 attendees coming from 60 countries, this third edition has been very rich in stimulating exchanges on ways to move the market forward while showing a wealth of innovative applications revolutionizing retail, marketing, transport…
The exchanges have been extended to the exhibition held alongside the conference as well as with the participants of the three other co-located events, all part of the “World Smart Week” event, which has gathered a total of 1260 ICT professionals.
In a market awaiting mass adoption, this year edition has shown the contactless experience is part of a wider trend, the “mobile proximity services”. And this new way to interact with the digital world involves the whole mobile ecosystem, through whatever technology, NFC-based or not. The “mobile proximity” business is becoming a reality, and the Congress is well-positioned on this wave!
New horizons shaping up at 2013 event
